What is the Job Market Like for Advertising Graphic Design?

Most communication platforms you come across daily, including websites, social media, commercials, movies, logos, etc., require advertising graphic designers in some capacity. Without these professionals, most print and digital media will not manifest into beacons that sell.

Given the importance of advertising graphic designers within the sphere of advertising, they are always sought after, especially the ones who received formal education from a renowned college. Needless to say, advertising graphic design and designers enjoy a ripe job market with several opportunities.   

Statistical Snapshot of the Job Market for Advertising Graphic Design

The advertising graphic design industry is constantly soaring in popularity. A recent study by the department of Labour Statistics reveals that this field will post a YoY growth of 5% until 2026. This is a major chunk of the entire design industry in India, which is growing at a rapid pace of 23 to 25% annually. 

Another study shows India presently requires over 62,000 designers to fill different positions within the fields of graphic design, industrial design, communication design, and packaging design. In a nutshell, the demand currently is more than the supply.  

The Top 3 Job Market Opportunities for Advertising Graphic Designers 

Advertising graphic design today is more of an umbrella term which encompasses different digital artists with unique specialisations. Some might work purely as digital illustrators crafting brand modules, while others may branch out into creating UX/UI experiences. 

Here are the top three job market specialisations that advertising graphic designers can branch out to-

  1. UI/UX Design

India is drowning in the start-up culture. And most start-ups, regardless of their domain, require user-experience (UX) designers who can craft easy-to-use user interfaces. No wonder research concludes that qualified UI/UX designers are highly sought after in the current day and age. 

Add to it, India’s present digital economy stands at a whopping 1.3 billion dollars, which goes to show the relevance of UX/UI designers in the near future. 

  1. Graphic Design

The advertising job market hires several graphic designers. These professionals specialise in interpreting the client brief into images, texts and types, visuals, videos, logos, brochures, business cards, and many branding-related collaterals. 

Many graphic designers are also illustrators who competently create branding modules, websites and advertisements (for TV or social media) for their clients. As mentioned above, this discipline will grow leaps and bounds in the coming years at the rate of 5% year-on-year. 

  1. Animation Design 

The third most popular job market opportunity within the realm of advertising graphic design is animation design. From short ad clips to full-length feature films, animation designers are hot property. 

They understand the vision of their director and craft animation deliverables for millions to engage with. They also have a cardinal role to play in the video gaming design industry. 

The popularity surge for animators stems from the fact that the VFX industry is growing at over 20% year-on-year. This translates to almost 6700 job openings for animators and special effect artists coming to light each year.   

In the End 

The job market for advertising graphic design is growing at a thunderous pace. However, the market value of formally qualified designers ranks higher than the ones who try to learn on the job. 

If you wish to register for an advertising graphic course, we recommend choosing a renowned institution like PearlxStudio and learning directly from industry experts. 

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